Somethings never change in the car industry; everyone’s favourite Scandi will always be safety first over sexy as the new all-electric Volvo EX90 proves. Other things never fail to surprise you in the car industry; seeing a Porsche 911 offroading up a volcano, or an F1 team opening a bricks and mortar clothing store. Here’s everything that’s been going down in the automotive world this week.
AlphaTauri lands in London – in style
Pierre Gasly has been punching above his weight this season for F1 team AlphaTauri, but the Red Bull undergrad doesn’t just make cars that go very quickly, it also has a pretty robust fashion line. Previously available online, or at pop ups around the world, you can now find AlphaTauri’s gear in Knightsbridge. The two storey store, designed by the Berlin, Vienna and LA-based Studio Riebenbauer, is a wonderful, open space, and even boasts an F1 car as wall art. The store’s launch party boasted special appearances from Christian and Geri Horner, David Coulthard, Gasly, Yuki Tsunoda, and more. It’s open now, and well worth a look – especially for the parkas and strong coat game.
Porsche drives a 911 where no 911 has been before
With well over a million sold it’s hard to imagine there’s somewhere a Porsche 911 hasn’t been. Turns out the Ojos del Salado in Chile, the highest volcano in the world hadn’t heard the delights of a flat six… until now. Porsche test driver and Le Mans racer Romain Dumas took a heavily modified (but with a standard engine) 911 Carrera 4S 6,007 metres up the volcano’s steep slopes. No plant life can grow there, and the air was thin, but the 911 made it with aplomb. You probably won’t see a 911 tackle more than a gentle incline in the real world, but it’s good to know that (if you stick some massive wheels, a winch, and various other quite hardcore bits of off road tech on it) Porsche’s finest can get up pretty much anything. Who needs SUVs anyway?